THE DAYS of the Quick Response Codes are numbered. BieMEDIA, an Internet-based online video marketing and media solutions firm, sees the slow demise of the QR Codes.
The near extinction of the short-lived Quick Response Codes shall give rise to mobile visual search, which gives people speed, convenience and a more engaging interactive marketing experience.
BieMEDIA has invested heavily in Scotland-based mobile applications provider – Mobile Acuity – a premier authority in visual-mobile search apps for independent and corporate retailers as well as interactive campaigns utilizing the so-called Visual Interactivity for online brand promotion.
This transaction makes bieMEDIA the biggest shareholder of Mobile Acuity. It introduces a series of new visual-mobile searching capability to bieMEDIA’s portfolio of mobile and web solutions to give more ‘touch points’ for users to be engaged with certain products.
According to bieMEDIA’s chief executive officer Jon Barocas, Quick Response Codes were developed as ‘quick extensions’ to upgrade bar codes. He added that with the company’s investment on Mobile Acuity, they are able to get straight to the point: point, shoot, get the information and be able to acquire the product right on the dot.
Barocas added that bieMEDIA is now able to provide a more engaging and interactive experience given the company’s wide-ranging media and video marketing expertise and experience.
Tesco PLC, a worldwide media solutions retailer, has thrown its commitment to collaborate with Mobile Acuity to put into test its new visual mobile search apps to further boost its mobile capability at point-of-sale and while in motion.
Instead of having a bar code scanned, customers can simply point their hand-held phone-camera at particular products to automatically add to their cart, or receive more info before actually deciding to buy.
Customers can also purchase any music in the 7-Digital music selection or outside the retail site, such as at billboards, posters, friend’s house, or other visual ads. Through the “point-shoot-purchase” system in mobile business, customers can now make acquisitions anywhere and anytime the album-cover images are visible.
This innovative mobile shopping technology is also in use with music retailers which use the solution to integrate the power of visual searching and video marketing to its brands and products. Customers, at retail stores, can use their smart phone to listen to in-store albums or music at any 7-Digital and mobile listening outlets and even buy on-demand.
