OC CREATIVE Media recently announced the launching of the company’s new division – the “Sparkhouse”.
The California-based Sparkhouse is a video marketing firm with expertise in the development of strategic brand films. SBFs are created to give another important tool for corporate messaging by engaging viewers in an informative way, thereby bringing more clients for companies.
OC Creative Media was established in 2004 in Orange County and collaborates with clients such as Armstrong Gardens, Forever 21, Entrepreneur Media, AviiQ and XFX.
OCCM is a full-service media production and video marketing firm that specializes on creating and designing consumer conversations.
Its corporate model is hinged on video feature websites powered by content and steered by free and open flowing conversation to facilitate engagement and brand consciousness.
The media firm features bright minds from the FileEd Academy of Arts and the highly-reputed USC School of Cinematic Arts.
According to OCCM chief executive officer and co-founder Torrey Tayinaka, “the company is very excited to launch Sparkhouse.”
Tayinaka added that they will bring all their expertise in film-making with an incisive and clear knowledge of the digital business.
OCCM said that Sparkhouse will “cater to branded commercials and films with top-quality production ethics, clear story-telling and high-tech engagement.”
The new media division has just enhanced a new video promotion aimed at underscoring the characteristics of Nissan’s NV series of commercial automobiles.
The people’s patronage of video has risen notably with the rapid growth of social media. More than 3 billion videos are viewed every day and online video giant YouTube alone has made more than 700 billion play views in 2010.
Tayinaka emphasized that lots of companies today realize that with the rise in popularity of video content, the company will need something that will truly engage their clients.
“OCCM is planning to collaborate and partner with firms who want to take advantage of this breakthrough medium and create a huge following.”
Tremor Video Buys “InPlay”
Meanwhile, Tremor Video – an online video advertising firm – has acquired from TubeMogul “InPlay”, the video analytics solutions for publishers.
InPlay will be available as part of “Video Hub for Publishers”, which is scheduled to hit the market in March this year.
The new video analytics solution will be integrated by Tremor Video directly into Video Hub, the company’s enterprise video medium. Financial details of the purchase were not immediately available.
InPlay is a video analytics solution that helps publishers understand viewership,
real-time engagement and performance information.
Tremor Video said it plans to “continue to be acquisitive”, boosted by its $37 million in funding raised last year.
