TRADITIONAL video may have to take the backseat now. Based on new research findings, people are now watching more online video and are getting more engaged in the stuff they are watching at the same time.
According to web video provider Ooyala, the globe is on the road to viewing more video on gadgets such as tablets, smart phones and gaming consoles/connected television based on figures culled in the fourth-quarter of last year.
But, this is just half the story: Videos on gaming consoles, tablets and internet-linked television have almost doubled since the third quarter of 2011.
Ooyala has recently released its fourth-quarter analysis of people’s viewing habits. The video provider has a whopping one billion queries per day and gauges the so-called “anonymized” viewing habits of around 100 million online users each month.
Half of the video plays of Ooyala are outside the United States and partners broadcast to more than 110 geographical locations.
The figures take into consideration the speed of connection and bit rate for the company’s video player in such locations.
The rapid evolution in internet-based video watching trend reaches across developing nations like Europe, the United States and even countries like India, China, Brazil and Russia.
In the second half of 2011, Ooyala saw excellent growth in video plays on connect television devices, tablets, smart phones as well as gaming consoles.
This trend, with the adoption of these kinds of gadgets that are becoming very popular, is seen to grow this year and even beyond.
According to Bismark Lee, co-founder of Ooyala, “while people are still viewing much more traditional television than online video streaming, the company’s data shows it is on an irreversible and clear path toward an internet protocol future.”
More and more people, in general, spent more time viewing on these four kinds of gadgets in the fourth quarter: 2 percent long that the third quarter of last year.
People who watched videos for more than ten minutes of game consoles and web-connected television seemed to finish videos the most, at a rate of 48 percent. Curiously, while Google TV’s slice of the market is still relatively small, the study found that the shares of the online giant increased by more than 90 percent.
The data also shows that online video viewers seemed to avoid tweeting when sharing videos, especially on popular social networking sites such as Twitter and Facebook.
