IF you are planning to host a live event you should be prepared to allocate enough resources, such as money and time. The so-called average “shelf life” of a typical live event is 24-hours or two days. After this, your prospective customers return to their usual grind and forget about the event. By using a video production service to record the important educational information of an event can give many benefits to your business – from adding value and branding your social media content, relationship, and delivering advertising results as well as amortizing event costs.
Several professional organizations hold events for commercial development purposes. The goal of these events are not to produce instant sales, but to underscore the skills and expertise inherent in these firms to be able to create bonds. A big number of these events are simplified with a question-and-answer activity. These Q&A activities range from 25 to 40 minutes and can have several related topics being tackled with highly-embraced exchange of information. Then the event is finished.
This is where a solid video production service will help individuals and businesses improve the return on investment (ROI) and marketing value of an event’s investment. Your video marketing program will let you determine, not just one, but a host of videos that replicate the Q&A portion of your event.
The result will be 9-16+ pieces of video marketing information that that can be valued content for your brand awareness, social planning and day to day marketing and sales teams. Your marketing staff can use these important bits of web video content over and over again – on social networking sites like Facebook, YouTube, Twitter, on LinkedIn, on your email newsletters, blog, your own website or other marketing outlets.
Thus extending the shelf life of your planned event to more outlets will give it more opportunities to generate leads, create bonds, and provide more value. If your business has several sites, there are even more opportunities for ROI. Since lots of events are in the local scene, a well- executed video production service will let the online marketing content to be conveniently shared for marketing and sales purposes by your business regardless of their geographical location. Start seeing the advantages of web video by integrating a solid online video marketing campaign into your upcoming social or corporate events.