AUTHNTK INC. introduced yesterday the company’s newest video marketing platform for social media, enabling brands, agencies, and firms to conveniently engage the interest of their clients via video.

Survey results, product reviews, testimonials and other client-generated video content can now be easily availed of through the Cloud-Based Online Video System of Authntk.

The firm integrates all of the essential technologies into a unified and easy-to-handle interface for amplifying, reporting, deploying, managing and gathering GGM (Consumer Generated Media).

The evolution of social networking and media allows people to have a 2-way communication with brands and online businesses.

More and more firms today are establishing goodwill through online channels and are quickly learning that word-of-mouth promotion is becoming more popular compared to any advertising tactic the company could have made.

A lot of people are also now depending on video marketing and social communications when thinking about buying stuff online.

Based on a January 2012 study conducted by Bazaar Voice, “Eighty-five percent of Millennials report that Consumer Generated Media from strangers have some impact on what they purchase.”

This obviously makes a whole new avenue to create genuineness and trust with brands and would-be clients.

The biggest persuasive CGM is video since this medium is the only one that can deliver audio, moving images and most important of all — emotion.

Consumption for web video is soaring. However, for many online businesses, integrating video on their site is still a big issue.

They search for one solution for hosting, another for capture and playback, someone to magnify the message via social networks, a reliable technical person to incorporate the videos to their website, and another who can translate the data being reported.

Authntk’s system allows online businesses to capture video via mobile gadget, a visitor’s file upload and/or webcam. Once done, Authntk informs the firm that the new material is waiting for their review and approval.

The client will then simply sign into their Authntk registered account to study the video and either reject or approve it.

Videos that pass their requirements are incorporated to their personalized Authntk Dynamic Player, or ADP with a simple click and the new content will appear automatically on their site in the position and size they have indicated.

Authntk can also be sent through other video marketing methods like email, integrated into the firm’s Twitter feed, Facebook page or other social networking channels with only a simple click, amplifying the content’s value.

A GROWING number of research and case studies are being posted online on how video marketing is inspiring action to enhance innovation across all aspects of the marketing cycle – from getting targeted by search engines to giving details on what places your firm on top in the midst of online rivalry and sealing deals.

If you are promoting your brand to top-level customers you know there is more of an assortment of preoccupied decision-makers in the arena compared to previous years.

With these entrepreneurs having access to an ocean of data and the capacity to make their own judgment in the selling and buying process keeping decision-makers connected enough so you can measure and overcome any objections is the secret to sealing more deals.

Based on research by the Forbes Insight, nearly 60 percent of so-called C-Level decision-makers choose video to scouring on or reading text simply because it aids them to establish a stable relationship with your firm and understand clearly your value proposition, service or product.

But, many people still rely on case studies, white papers, websites and other pieces of documents as paper does not give a personal touch or link. It’s no surprise then why decision-makers can’t find time to dig into the data your company has poured huge cash on.

Because video connects you to people, teaches and establishes trust with you clients more effectively compared to other mediums, a well-crafted plan for utilizing video marketing in your business will set you apart and give you advantage to boost profitability.

Study your firm’s case studies, white papers, product specifications and brochures. These are greatly used in the sales process and have a big effect through content marketing. Make sure to keep clients updated and close out the deal.

Corporate buyers realize salesmen only represent the business that will be laying the groundwork for the solution. Equip your marketing personnel with video content that will let the buyers to link with your staff. Get them to personally get in touch with your team and seal more contracts.

You have products on your website to promote and market. Present them using video just like you do on any ordinary day. Show what you’ve got. You are the expert. Share your information and engage more clients.

Finally, make an effort to send a thank you video after every meeting. Remind clients about your business propositions and embed testimonials from other satisfied customers to make a difference. Simply put, video marketing is a great tool that gives your business interesting materials that will make you stand out in the competition.

IT IS among the biggest and the fastest growing trend in the internet today. Video marketing has been proven to boost profits by up to 3 times and yet a lot of online firms have still not taken advantage of this revolutionary tool in their day-to-day marketing tactics and sales. What could be the reason?

For many entrepreneurs in the online field, the reason is money. Many individuals or businesses are either scared to shell out cash to invest in the business, or they just do not have any. Making quality video can entail huge efforts and time with the many things involved in completing and delivering the video.

While for others, the fear of standing in front of a camera can be quite difficult and daunting.

Video presenters cost too much money and suddenly it is all just too costly and the outcome may not always seem to suit you, or fall right within your standard preference.

To address the issue, Corporate & Event Media have come up with a reasonable and easy on the budget video marketing solution for small and medium online firms that are thinking about boosting their site traffic and sales and enhance the efficiency of their online presence by incorporating video slide shows.

CEM yesterday introduced their new platform for creating company slide shows for individual professionals and online businesses. CEM will design and create higly-functional video slide presentations for corporate sites utilizing captions, images and text.

As soon as the first inquiries have been set a company representative will be in touch to talk about concepts, corporate goals, and requirements. And once an agreement is reached for content the firm’s creative staff will commence with the creation of the slide show presentation.

Once finished, the video slide presentation can either be placed in the site, used in face-to-face conferences, at trade shows or events, at exhibitions, or company receptions.

According to CME marketing manager Alexandra Stearm during the video launch, “for varied types of reasons, it is now very important to have a good video on a company website, the key reason for this being a proven rise in profits.”

Videos attract the attention of prospective clients, inform people about what you are offering, and keep prospective clients on your website for much longer. Video has also been proven to help in SEO and other video marketing strategies for better traffic and online presence.

THE MODERN-day consumer responds to interesting experiences on the internet – the more inspiring it gets, the better – in every aspect of their personal connection with an online video, product or service.

Authorities in web marketing today, as a result, set themselves apart by offering engaging web experiences that leverage entertainment and information, personal satisfaction and people empowerment and inspiration.

By making people involved with real-time information as well as personalized content, brands can guarantee the right consumer is receiving the right message at the right moment.

Online video for enticing new clients

Web video is on top of the master list as among the most effective platform for enticing, servicing, supporting and broadening relationships in a hugely personal manner.

For products promoted on the internet, growing trend in organic search enables improved growth. Innovative web entrepreneurs strengthen conversion results and search engine optimization with videos that highlight their whole brand collection.

Video can integrate new listings on organic search’s first page, and results with video images or icons have more chances of being clicked.

Survey have shown that videos with links improve so-called click-through rates by at least 10 points more for every brand listing, and top quality products steer bigger traffic because they can reach long-tailed keywords.

Online video ads for client retargeting

Brand marketers on the web concentrate more on reaching new clients while providing a better brand experience and optimizing ROI. Intelligent use of online video can deliver on three of these directives by blending the power of video with the power of retargeting.

Office Depot, for instance, tracks down who leaves and visits its site without buying. It utilizes clever video to target appropriate consumer elements with bigger purchasing intent. This is done by customizing each video advertising imprint to the personal attributes and past search habits of video viewers.

Customized online video for entertaining clients

It is a common trend nowadays that a business’ potential to lure in and keep new clients is connected not only to its brand name, but also to the method that it uses to serve people and the impression it makes within the industry.

Better client experiences enhance clients’ desire to repurchase, loyalty and the possibility of becoming a business advocate; all of which creates hindrances to client switching. In other words: happy customers help steer the company’s success.

Online video is now being utilized by premier web brands to deliver an engaging and effective brand experience, while influencing such outcomes as cost cuts, expansion and retention.

Personalized online video for statements and bills

The first three months of a client’s experience are very important. Within this timeframe, there is a big chance to convert new clients into brand advocates, not to mention up-sell them with value-added service and products.

The first three months, however, can also be the most expensive, especially for financial services and telecoms firms, due to the big traffic of call center inquiries that are usually connected with statements, invoices and billings.

In conclusion, expert internet entrepreneurs rely on online video throughout every aspect of client relationships to affect key objectives and results like expansion, personal satisfaction, retention and acquisition.

IN validating further a booming trend, online video viewing and advertising consumption on the game console Xbox 360 by Microsoft is starting to outpoint that from wireless gadgets like the iPhone, iPad as well as the Android system.

Moreover, based on studies conducted by Free Wheel, digital video advertising loads have challenged their conventional post-Yuletide season mildness during the first quarter of the year, matching 2011’s spending patterns.

Basically, Free Wheel is certain that video has extricated itself from the clutches of traditional TV to any period and location people want to watch it.

Mid-roll ads are increasing at a more speedier rate compared to pre-rolls – namely, 114 percent compared with 44 percent year-on-year – proving that long-form content is penetrating the web overall and that several mid-roll inventories are being made available by advertisers.

Free Wheel said that among the most moving stories is that pre-roll, once thought to be the main standard for online video, is losing its grip to mid-rolls, signifying the rise in ad consumption of the latter is demonstrating the great value of advertisements that thrive within pods in between episodes of quality content.

The video outfit estimates that mid-rolls is currently composed of a quarter of total video advertising views, or 23 percent, soaring four-percentage marks from last year’s fourth quarter alone.

In line with reports from previous months, completion in video ad rates continues to maintain its stable position despite bigger loads in ads. And it terms of location of video consumption, the Video Monetization Update of Free Wheel discovered that Microsoft’s Xbox console has witnessed a healthy increase of view figures.

The study in general sense revealed that with the increase in profits of web-linked television and the high degree of penetration among consumers and gadgets capable of streaming video into television sets, such as the Roku, Wii, PlayStation and Xbox, there are new routes of online video usage, provided that the content’s streaming license are secured.

Meanwhile, the Xbox is the platform to reckon with for 2012, raking in nearly 30 percent of totall non-Mac/PC video watching in the first quarter and Free Wheel observes that the gaming console has bigger market penetration compared to iPads.

The iPad continues to be a popular online video viewing gadget and makes up almost 30 percent of total non-Mac/PC viewing. While the iPad and Xbox 360 continue to dominate non-personal computer viewing figures, the devices still follow in terms of video content monetization.

THE main subject of the day at the BtoB Net Marketing Breakfast was video marketing, conducted in New York yesterday. The most important message to online businessmen: Humor helps, always keep things simple and never worry about unstable amateur accomplishments.

Cisco Systems senior manager for social media Tim Washer, one of the panelists in the forum, said people feel that messages, especially in marketing, of all sorts have to be intricate, but it doesn’t actually have to be. “This is our toughest challenge – to share interesting stories and make things simple.”

The video marketing efforts of Washer for Cisco Systems have included a healthy ounce of humor. An example was a video that was posted this year in time for Valentines Day, urging the desperately romantic to get themselves a $250 thousand Cisco ASR-9000 router as gift for their loved ones.

Although Paul Genaro, panelist and chief communications officer-vice president for engineering design firm Aecom Technology, leads the marketing for an $8-billion company, he is not a bit worried about the amateur quality of most of the videos delivered by the firm’s staff as part of their “Aecom Minutes” series of videos.

Genaro said that they currently have over 132 videos about corporate responsibility programs and company projects. He added that their employees record them using iPhones or Flip cameras, send them over and they will just do a quick editing.

Genaro also stressed this process enables them to “humanize” the videos, make them genuine and help people get a little excited about the company and its diversity. The non-professional nature of their videos is not a hindrance to their acceptance by major targets, Genaro added.

The YouTube channel of the Lincoln Financial Group plays different types of roles. According to the firm’s senior vice president and CMO for retirement plans, Donna McFarland, LFG works very hard to reach out to clients – and in her case people in retirement plans – to back the firm’s video marketing promotion toward companies and financial consultants.

McFarland said that once the decision has been made to choose Lincoln as exclusive provider, there will be a lot of work involved in teaching participants about their retirement benefits and the actual value they will enjoy through wise investment.

The videos of Classic Lincoln are of the “genuine people” type. Those who are satisfied with their retirement plan are the most ideal BtoB video marketing brand representatives for Lincoln, McFarland stressed.

VERTICAL integration in the online video market just got a little more challenging, with online search empire Google poised to allocate a huge amount of money in video firm Machinima, based on a report at All Things D, Monday.

Machinima is the third biggest and most popular provider of video games and content in the US and on video giant YouTube, according to research conducted by comScore. Machinima’s channel on YouTube has more than 26 billion views and over 100 million subscribers.

Google is also mulling more investments in the makers of web video series, based on a report by the New York Times that quoted an anonymous source.

The search giant’s investment in Machinima would take out the line that has long been in existence between content firms and tech companies. Google has a registered content for Google Play and YouTube, the library of audio and music, book, blockbuster flicks and application stores available online and Google Play applications for the Android gadgets.

But Google, like most tech firms and other online video companies on the internet today, has not owned content for its mediums. The Machinima investment however is not without any precedent. Many other ecommerce firms own suppliers either down or up the shifting supply cycle.

Amazon has its exclusive in-house blueprint called as Amazon Encore including a digital-only imprint in connection with marketing expert Seth Godin known as “The Domino Project”. eMusic, an audio and MP3 download provider, sells soon-to-be-popular artists via its exclusive eMusic Selects Program.

Hulu and Netflix, on the other hand, each have made original programming. Vevo, another music video outfit, counts Sony Music and Universal Music Group as two of its three business partners.

The technology of Vertical Integration is seen in other parts of the media business landscape. Cable companies own TV networks and different types of media properties (music, movies and TV) are usually run by the same firm.

A business partnership with Machinima would represent more than just Vertical Integration technology. The investment would also usher in a new episode in online video. And in order for Google to make the future of TV, the company needs brands to promote on its platform.

To entice brands and high-value ads, Google needs premium online video content. Google is pouring in $100 million for original programming for YouTube and is promoting high-quality content in a bid to attract more advertisers.

METRICS play a significant part in your online video strategies, whether you engage in public relations, sales, B2B marketing or e-learing. You will have knowledge on things like online tracking; you will know about click-throughs, bounce rates, exit/entry pages and unique visits and a lot of other analytics.

Depending on your business’ requirements, some statistics are more significant to your company than others.

Some video analytics are quite obvious. You monitor these in the way you track any other bit of information: average view time, unique number of views, time of day, total views, etc.

But while these are key short term metrics for video, these are not the things that ideally relates to the distinctiveness of a video, no matter your marketing focus.

Video is unique because it is designed to help customers to retain data in a manner that plain text can’t. It is the reason why some metrics are more significant. Below, are some metrics that play a huge role in your overall online video marketing plans.

Results

You have lots of videos, but the question is: which ones give the best results? The best form of monitoring available allows you to keep an eye on whether your videos work best according to plan.

Share-ability

Most video hosting mediums like YouTube can give your videos share-ability to social network sites such as Google Plus, Twitter and Facebook, and other sites. This will help you understand not only how well your videos are being received, but how well they inspire positive action.

Time allocation

Playthrough rates are the heartbeat of your online video gameplan. Views alone will not tell you how good your video works, although they do tell how well the videos are being located by the search engines. As soon as viewers discover your videos, the percentage of time they allocate viewing will tell you whether you have provided them what they’re searching for.

Play rates

This is a gauge of whether a video was viewed once it was uploaded. This helps you to measure the number of times your videos are shown on a hosting structure and whether the images look attractive.

Some of the details above aren’t going to be a breeze sans a dedicated online video hosting structure. Whether you host your videos on Vimeo or YouTube or have your own accounts with Ooyala, Kaltura, or BrightCove these metrics will go beyond limited total views and help you get a clearer picture on how video affects you and your business.

MORE and more publishers today are discovering that creating a fan base big enough to capture a substantial amount of advertising growth through an online video medium is actually tougher than it seems.

According to Universal McCann chief media executive David Cohen, the digital platform represents the most lucrative growth sector in the internet in the next four years. EMarketer foresees that the digital landscape will expand to over 40 percent ever year for the next four years.

The market for web video was around $1.79 billion in 2011, with 50 percent being cornered by two dominant players: YouTube, with about $600 million; and Hulu, with $300 million, based on studies by Pivotal Research Group’s Brian Weiser. This simply signifies that growth in digital space is never fairly distributed.

Weiser stressed that while this figure continues to keep its steady lead in the TV industry, growth outside YouTube and Hulu does not seem to be as impressive, if not explosive.

A huge part of the ad growth in web video will occur because it steals a good amount of parts of the $71 billion allocated for television in the United States.

But simply creating top-notch video does not mean a business can automatically entice huge amounts of cash. Those cash also desire to make television-like scale and only a handful of online video firms have both – Hulu and YouTube.

According to Bright Roll CEO Tod Sacerdotti, “I have witnessed nearly no proof of any individual or company being able to create a significant following for these programs.” Bright Roll runs an exchange portal for video advertising and an online video ad network.

Hearst Magazines Media vice president for partnership relations and development Kimberly Lau said that in the past six years “we have always cashed in on video, but had a hard time in growing streams on our media.” HMM has recently launched its second channel on YouTube under the video empire’s popular Premium Content Initiative (PCI).

Lau said that YouTube is the place on the internet where many teenagers and young adults view video. The company’s funding for top-quality content signifies that HMM will have the opportunity to learn considerably risk-free.

However, advertisers would rather have their websites gather more viewers, which would allow them to have total leverage as well as the revenues in online video ads.

IN yet another sign of the rising popularity of digital marketing, numbers presented to media noted that so-called cost per impression (CPM) for television commercials for the breakthrough medium is $36 CMP, way below half the online video equivalent of over $74 CMP.

However, the average length per commercial linked to web video hosted on Ninemsn is around 15 seconds, half the 30-second ads on Nine with a value of over $100 thousand. Ads on TV consequently are one-quarter the total cost of digital.

Media marketers and Ninemsn declined to confirm the comparisons or regular ad rates. Media firm PHD managing director Toby Hack said that “we are in a trade that aggressively prefers to offer the best pricing than our rivals.”

But nobody argues about the discrepancy between television commercial rates and online ads. And figures for the web market of reality singing contest “The Voice”, for example, have outgunned all recent television offerings on the medium.

According to Ninemsn online video and TV head Ben Watts, they have created the site “to be social- and video-led.” He added that they have witnessed performance videos emerge as “the most ideal way for viewers to watch the show on the internet.”

The top performance clips from the reality show have been included in the Top 10 videos for the Ninemsn network ever week, going head to head with huge news stories. Streams, on the other hand, are believed to be ten times the figure for the “The Block 2011”.

More than a million Australians had visited the website of The Voice during the past week and took advantage of over 5 million streams on top of the over 4 million streams found on video giant YouTube.

Meanwhile, the disparity between broadcast ad fervor and digital is steered in part by overall supply, which most often than not is limited. Nine Network can not authorize extra hours for the heavily formatted singing competition. But more surprisingly, Ninemsn only has a very small library of videos and supporting materials for web broadcast.

A broadcast of the television show on Nine can provide over twenty 30-second commercials an hour that can reach over 2 million viewers, while a Ninemsn video only presents a 15-second ad. Online video commercials for the reality singing competition is four times as lucrative compared to television broadcast.