FACEBOOK and YouTube: for businesses of any type, using these two popular social networking sites to engage with clients, get publicity, and create a good video marketing tactic and essential brand. But the two online empires serve different goals, so companies will have to make a distinct approach for each.
At the recently held Media East Streaming gab, a group of experts gathered to tackle how to make a Facebook tactic and how to motivate people to take action. Mara Winokor, Starz SVP, told how her firm makes use of Facebook to create subscriber’s interest.
According to Winokor, people use Facebook for their marketing and I do not mean marketing solely for the Starz label, but for individual shows such as “Boss,” “Magic City,” and “Spartacus”, among many others. Winokor added that they’d like to capitalize and make money from this trend.
Winokor also pointed out that, based on his observations “the goals are on how we keep someone interested in a particular show, considering that we’re a channel that is based on subscription.”
“How do we get people to become interested in our shows so that we can get convince them to subscribe?
He asked: “how do you convince people?? We have a digital advertising staff that is largely digital marketing focused, so when the show is shown live they will be on Facebook, they will be tweeting, or they will have a commentary from the major stars.”
Winokor said that “what my team does is team up with them along with the channel as a whole to create and develop interesting things like, for instance, Facebook ‘Spartacus’ social media games.”
Meanwhile, social media expert for SoCal Socialite Erin Gargen emphasized the the various nuances of a Facebook video marketing tactic.
According to Gargen, “Facebook is more of a public relations medium than a marketing or advertising site.” He said that “people need to be extra careful when they are inserting their product messaging into social communication, because many people do not visit the site to buy things from you. They are on Facebook to view their friend’s or children’s photos, to monitor their news feed, and to check on other news, like box scores, or current events.”
Photos and videos posted to Facebook receive the biggest rates of engagement, Gargen said.
When editing videos, Gargen advised businesses to take a suggestion from the streaming convention and go straight to the core of the video marketing tactic.