Video Marketing Tactics

METRICS agency comScore discovered that 85 percent of people in the United States watched an online video last month.

Based on comScore’s monthly-trend study for business and marketing professionals, it stated that the length of each video viewed averaged 6.2 minutes while the average web-based video ad being played with the content was 15 seconds.

Almost 40 billion video views were played last month, with the average person watching almost 23 hours of web video content.

ComScore also said that popular video site YouTube bagged the top spot in web video content last month with 153 million distinct viewers. Vevo comes in second, with 52 million viewers, followed by Yahoo with 49.3 million, Viacom Digital with 48.2 million and Facebook with 45.2 million.

In January, viewers in the United States caught 5.7 billion video advertisements, with Hulu cornering the biggest number of ad impressions at 1.5 billion. Adap.tv bagged second spot with 653 million views, followed by Brightroll Video Network with 599 million, Tremor Video with 581 million and Specific Media with 399 million.

During the entire month, time allocated for viewing video advertisements totaled over 2.4 billion minutes, still with Hulu getting the biggest share of video advertisements with 541 million minutes.

Rising figures

Video ads hit 48 percent of the American population with an average of 39 times for the same month, based on comScore’s findings. Delivering the biggest frequency of video ads was Hulu, with an average of 43, while sports network ESPN had an average of 21 advertisements for each viewer.

Meanwhile, eMarketer reported that the average online user views at least 17 hours of online video every month. This figure has risen compared to 2011’s 14.6 hours of video for the same period.

However, the results culled by comScore are much higher; the company recently said that a total of 179 million US Internet users viewed a total of 6.27 billion video sessions per year.

Part of this increase is due to more subscribers taking advantage of their hand-held gadgets, such as tablets and smart phones, for watching online video.

The rising figure of online viewers has the cable market getting worried that “more people will finally cut the cord” and transition to the Internet to view their favorite television and blockbuster flicks.

So-called millennials, tweens and teenagers find it suitably convenient to view sports, regular television shows, current events and other online video “on-the-go” when it is very easy for them, and not when the network or station broadcasts them.

NEWER versions of online video editors and software have been introduced in the market over the last few months, giving end-users lots of choices on the right kind of tool to use on their businesses, either offline or on the internet.

The following are some of the most popular video editing tools that come packed with more cool features to deliver quality output for the most demanding users.

Animoto Video Editor

Animoto allows users to convert music and photos into captivating video slideshows. It also lets users to instantly share files to major social media sites. Animoto videos are totally distinct because of its patented Cinematic A.I. that analyzes the individual signatures and nuances of audio files, video and other images. Users can also control effects, transitions and backgrounds by choosing a unique video style with crisp resolutions. An iPhone application is also offered in this video editor package.

Kaltura VE

This online video platform has a flexible video-editing and open-source feature. It also has clipping and trimming, playlist editing, multiple meta-data schemas, in-video searching, subtitles, time-based advertising, sequencing and video presentation widgets. It also offers a free trial but the package is under a commercial plan. Kaltura is compatible with browsers, such as Internet Explorer v. 7 (and higher), Firefox v. 3.6 and 8, Safari v. 5 (and higher), and Google Chrome v. 13,

YouTube Editing Software

This popular online video editor comes with its own Internet-based video, including a ‘drag-and-drop’ feature that can only be found on YouTube channels. Users are required to upload a video first before they can use the editor. However, the editor does not have an image-import capability. Music, on the other hand, comes only from its own library and there are only 2 text effects and more than a dozen fundamental transitions. Users can only share videos through their YouTube channel.

WeVideo Cloud-based VE

This is a collaborative, full-feature, online video editor. Video editing, through a so-called Cloud-based technology, is done from the users’ browser, providing an “anywhere, anytime” video-editing capability. Best of all, users don’t have to update or download any software. WeVideo makes video publishing on social networks like Twitter, Vimeo and Facebook such a breeze. Users can also import audio files (with almost 400 licensed titles), video clips as well as images. It also offers 4 plans: the Commercial, Ultra and Free, with storage capacity from one to 100 gigabytes.