THE development and popularity of online video, especially on sites like YouTube and advertisers’ growing use of the medium are among the top trends for online marketing video and digital advertisers that will far outlast a huge even, like the Olympics.
Established in February 2005, YouTube lets hundreds of millions or even billions of people to share, view, and discover originally crafted videos.
More than 800 million users visit YouTube every month to view over 3 billion hours of video clips. More significantly, people around the globe have turned off their televisions, choosing to watch all forms of video on their smartphones, tablets, or laptops.
YouTube’s overall traffic from hand-held gadgets increased three-fold last year and over ten percent of worldwide views come from hand-held units. Here are 7 things every online entrepreneur can do to take advantage of video.
E-Marketer noted that people do not only remember watching in-stream ads, but also recall the content of the subject; 47 percent said they remembered the product or brand advertised after viewing the pre-, mid- or post-roll ad.
The partner program of YouTube today has more than one million content makers the world over. The format lets online marketing video partners to create profiles that indicate what they do and the demographics of brands that they are most ideal to.
Viewers exposed to a 10-second video advertisement on both TV or YouTube were twice as likely to recall the ad as those who saw the television ad alone. For a 20-second spot, recall was enhanced by almost two times.
Make use of call to action
Your videos must create a clear action path and the related content must be able to make executing the action a breeze. YouTube’s call-to-action system feature makes an offer to site visitors, shares more info about online businesses and delivers traffic to sites.
Make it friendly and social
A good video starts conversations and spreads among users and their close social network connections. Provide functionality and links to make it easy for visitors to email and share your videos to friends, embed on blogs and web pages, and post to various social networking profiles.
Make it easy for search engines
Use titles and keywords when naming your online marketing video files and assign them with keyword-rich online content. When you post your videos on websites like YouTube, add tags to each clip in order to place them in easy-to-search categories.